The Limca ads for the last few years have been quite likable. First up is this one which I think came out in 2008.
I loved the look of this video. It could easily have slipped into being stupid on account of being too romantic. Didn't. (Or maybe it did and I didn't notice.) The jingle is written by an extremely talented poet/lyricist and sung by the sensual voiced Caralisa Monteiro. But they had me with the perfectly paired lead. The water splash theme is pure inspiration. Maybe that's why they continued with it in the subsequent ads. The one that came out last year changed the lyrics slightly. The tune was also altered but retained its family resemblance with the last ad.
Although I dislike teasing as a form of courtship in principle but the artistic license in the actual manifestation of the teasing made it palatable here, fun even. It didn't hurt that the guy's cute as a button. Beautiful people get away with so much more than making flowerpots explode into water. But try as I might, I can't help feeling a little queasy with the latest ad in the series.
The jingle is very different from the last two. The feel is more or less the same. The lead pair is also easy on the eye. But what bugs me is the climactic scene in which the guy walks right into traffic and an incoming car metamorphosizes into water. A tree or a tarpoulin canopy or a stationary bike disintegrating into a pool of water is fine but a moving car? Are you kidding me? It would have people into it! I know it's all make-believe but what about internal logic? Manslaughter as a by-product of romance is so not cool. Love the ad nevertheless.
It's weird that though I like these ads they never once made me sway towards actually drinking Limca. You like an ad, you go buy whatever it's selling. That's how it's supposed to work, right? Wonder what the Limca ad guys did wrong.
I loved the look of this video. It could easily have slipped into being stupid on account of being too romantic. Didn't. (Or maybe it did and I didn't notice.) The jingle is written by an extremely talented poet/lyricist and sung by the sensual voiced Caralisa Monteiro. But they had me with the perfectly paired lead. The water splash theme is pure inspiration. Maybe that's why they continued with it in the subsequent ads. The one that came out last year changed the lyrics slightly. The tune was also altered but retained its family resemblance with the last ad.
Although I dislike teasing as a form of courtship in principle but the artistic license in the actual manifestation of the teasing made it palatable here, fun even. It didn't hurt that the guy's cute as a button. Beautiful people get away with so much more than making flowerpots explode into water. But try as I might, I can't help feeling a little queasy with the latest ad in the series.
The jingle is very different from the last two. The feel is more or less the same. The lead pair is also easy on the eye. But what bugs me is the climactic scene in which the guy walks right into traffic and an incoming car metamorphosizes into water. A tree or a tarpoulin canopy or a stationary bike disintegrating into a pool of water is fine but a moving car? Are you kidding me? It would have people into it! I know it's all make-believe but what about internal logic? Manslaughter as a by-product of romance is so not cool. Love the ad nevertheless.
It's weird that though I like these ads they never once made me sway towards actually drinking Limca. You like an ad, you go buy whatever it's selling. That's how it's supposed to work, right? Wonder what the Limca ad guys did wrong.
6 comments:
Very coincidentally, I have attempted a similar analysis of the 201 Limca AD on my (now defunct) blog. You might want to have a look:
http://abhisheksahay.wordpress.com/2010/05/08/doobo-taazgi-mein/
Imagine the odds! Why don't you update your blog anymore?
i dont't know if you ever faced this dilemma..things on which i wanted to write, i could not on a public fora...and then writing on other things (ad reviews etc) seemed meaningless to me...
What did these ads do wrong? Maybe I'm taking your rhetorical question too literally, but wanted to comment ;)
I guess all these ads manage to quench your thirst completely, leaving no scope for going to a shop to buy a drink. Anyway, the actual drink is not even half as refreshing as the ads themselves :)
@Abhie Been there pal. Part of the reason why I don't update my blog as often as I want to. But to me sometimes writing works well as a cathartic activity. At others it's a good place to seek refuge from life. To each their own I guess.
@Prachee Lol! It tastes like soap suds, doesn't it?
Post a Comment